NBA Website Evaluation: Analyzing Persuasive Appeals and Audience Engagement

Abstract

[Name] www.nba.com is a sports advertising site that keeps its audience updated on any basketball news. It is an exciting site that details information on NBA season ranging from the current season, competition, or edition in the years of consideration, for instance, 2020-2021. Besides the essential information regarding the anticipated season, the site also offers its audience great information on the origin of the Basket Ball Association, citing its officials as a key to understanding its managerial approaches. Based on the site, it is clear that the National Basketball Association has a long history since its incorporation on June 6th, 1946. In New York City, U.S. Adam Silver remains the NBA commissioner whose influence ensures the entire association's success is well defined. The essay will provide a detailed evaluation of the NBA site to offer a clear understanding of the employed rhetoric appeals that drive its target audience to the site's interest. Pathos serves as the significant persuasive appeal that the NBA site expresses upon a mere glance at it, with appealing colors and images serving as a gear to enhance the audience's urge to learn more about the website. The NBA site's primary purpose is to inform its target audience about its services, which in return will increase brand awareness and gain reputation and great title in the sporting industry. Emotionally, the website aims at ensuring that the NBA brand remains un-ignored, the brand remains attractive, and emphasizes the need for a change of old things. It is interesting to acknowledge the use of connotative language to enhance the emotional meaning behind the words used on any advert within this site. For instance, in “Looking to stay hot, Booker and Sons host Hornets," the message is not only aimed at informing the target audience of the anticipated match but also appeals to them on why watching it would make their time lively. It is evident that communicating the message as intended proves a challenge for many. For this reason, this site has identified its target audience, which in this case remains as youths and young adults use a language that can speak more of the reasons to watch or participate in any advertised match. The above image is titled "House drives, throws the hammer down." Based on the title, one can tell that the message is directed to give the target audience a chance to re-think and pay close attention to it before making any judgment on whatever is happening with the players. The image is further followed by a clear highlight upon the audience a few seconds on the NBA site "With...