BADM 498 Research Proposal

Abstract

Research Proposal The Impact of Artificial Intelligence on Retail Businesses in the Bahamas Prepared For: BADM 498, Fall 2025 Prepared By: [Name] Date: November 30, 2025 INTRODUCTION Artificial intelligence (AI) is transforming how businesses interact with their customers and affect service delivery in the retail industry. The technology has provided tools that make it easier for organizations to automate key processes and improve customers’ satisfaction. Business leaders in the retail sector in the Bahamas have to embrace the changes in technology and how they impact consumer experiences to align their organizations with developments in the industry (Orengo-Serra, 2024). A key feature in the technology age is the capacity of organizations to collect, analyze, and use data to make business decisions. AI offers retailers access to data on consumer purchasing patterns and improves the tracking of inventory to enhance decision-making processes. Consequently, it is critical for retailers in the Bahamas to consider how AI is changing the business environment in the Caribbean and globally through optimization, cost management, and supply chain management (Charles, 2025). With the AI technology transforming the business environment through efficiency and improved service delivery, retail businesses in the Bahamas should consider the impact it has on their operations. Technology presents opportunities for businesses in the Bahamas to enhance operations at different points of the supply chain. AI tools have made it possible for organizations in the retail sector to personalize marketing using data to manage customer engagement (Charles, 2025). Marketers in the retail sector have access to large amounts of data that can facilitate forecasting of customer purchasing behavior for stocking purposes. Managers in the retail sector in the Bahamas have to consider the impact of AI technologies on their market and the business environment for their organizations. AI tools have facilitated automation leading to cost-cutting opportunities for retailers and changed business decision-making (Orengo-Serra, 2024). The numerous advantages Ai offers to retail businesses demonstrates the significant changes the technology has on future of companies in the industry. The retail sector in the Bahamas is a major employer and changes in the industry will transform the labor market in the country. By adopting AI tools in key operations, Bahamian retail companies will experience changes in the skill requirements for employees. In particular, AI technologies demand that employees interact with computers and data when performing their duties in organizations. Retailers have to consider the feasibility of implementing AI tools in their operations with their existing workforce and the need to hire and train employees. AI tools increase employees’ job satisfaction levels by automating tasks and improving efficiency in the workplace (Powell et al., 2024). With AI tools, employees have access to data on key processes that facilitates improved productivity and efficiency in the workplace. However, concerns for the requirement of new skills for retail workers in the Bahamas and overreliance on technology are concerns that managers should consider when adopting AI in the sector. AI tools are bound to change the internal and external business environment of the retail sector in the Bahamas and transform decision-making processes. PROBLEM STATEMENT Although artificial intelligence (AI) is transforming the global retail industry, little is known about its impact on retail businesses in The Bahamas. There is a lack of research examining how Bahamian retailers adopt and utilize AI technologies, as well as the challenges and benefits they experience. This study seeks to address this gap by investigating the effects of AI on the operations, customer experience, and performance of retail businesses in The Bahamas. PURPOSE STATEMENT The purpose of this study is to examine the effects of artificial intelligence (AI) on retail businesses in The Bahamas. Specifically, the study aims to explore how AI technologies...