Sponsorship and Product Placement: Matching Brands to Festivals and Sports Events

Abstract

Sponsorship and Product Placement If Jalapeno Festival lost La Costena as its main sponsor, then Dashelitos Company can serve as a potential replacement. Dashelitos Company deals with hot sauce, and spicy foods, which are ready to use this is best applicable in festival-related events. If Dashelitos Company sponsors Jalapeno Festivals, it would be congruent as people often like eating in festivals and thus can use the sauces to add to the available foods or use a variety of the spicy foods the company offer to make their stay worthwhile. A sports event proves the most appropriate event that a personalized backpack and record bags would sponsor. The congruent between such a company and the sporting event is that people who come to watch sports and even the players love having backpacks as they are convenient for their movement and carrying different kinds of stuff like clothes, snacks, and drinks. To this effect, sponsoring such an event demonstrates a potential marketing strategy. The brand will become well established among the target audiences and experience huge sales if such an event is ongoing. People during such sports events may also express significant interest in record bags, especially if the event held students as the leading players and spectators since such product can best suit their daily use at school or while moving along with a few kinds of stuff.