Optimize Fun Time Superstores Product Focus for Stronger Differentiation

Abstract

Interim Report 2 Resources and Capabilities Competitive strategy Key success Indicators and Drivers of Change Product Focus, exterior decorations, novelty candy, gifts, and mylar balloons. KSF- Product differentiation Target Customers, sports teams, seasonal holidays (Halloween, end year and winter holidays). KSF- Low switching costs. Business model, Retail (B2C)- Online or pick-up stores, multichannel retailing. DOC; Increasing interest in seasoned parties: investment towards home entertainment limiting travel and expensive vacations. Value Proposition, options to buy online, pick up stations, and in stores. The goods sold combine propriety designs, licensed designs and value brands. KSF- Lock in large buyers; build loyalty and close relationships with major customers. Geographic scope, North America. DOC; Increase in religious and ethnic diversity in North America has increased the demand for a wider variety of themed goods. The bargaining power of customers and the power of substitutes are the source of the key success indicators above. 1)Primary Outcome Target: Fun Time Superstore's revenue growth rate is declining due to the Covid 19 pandemic. To improve strategic performance, their ability to create value must be improved. Fun Time Superstore’s growth profitability is below the industry average. Their operating efficiency is inferior, as indicated by their below average Operating Margin over the last three years due to Covid 19. Their ability to capture value, specifically in operating profitability, is the primary area to focus on toward improving long-term performance. 2) Misalignment- Product focus 3) Which misalignment if resolved, do you conclude will have the greatest positive impact on the performance target (#1)? Fun Time Superstore's product focus on the broad range of party supplies, decorations, and costumes needs to align better with the KSF for producers to differentiate their products significantly. Producers have competitive and similarly priced goods, which inhibits Fun Time Superstore company's...