Planned Parenthoods Compelling Health Advocacy: Evaluating Their Website

Abstract

[Name] https://www.plannedparenthood.org/ is a site whose primary aim is to inform its target audience on the benefits of maintaining better health. Better health defines the better life and future of any individual. To this effect, the site advocates for the Planned Parenthood approach, whose history dates back more than a hundred years ago. It is evident that upon the first glance on the site, one can tell that the site promotes commonsense approaches to all genders health and well being. Such an argument remains coined around a phrase that introduces the site's aim as quoted "Your health is your future, no matter whom you are or where you come from. Let’s build a new future together”. The quote informs and persuades the audience on the need to respect each individual's decision concerning health matters. Sex and family planning are among the essential issues aimed at by the Planned Parenthood organization. With such a focus, one can understand that the site aims at informing its target audience, which in this case are parents and parents, to be on the need for independence on matters relating sex, health and family planning for responsible parenthood to become realized. With such a touching message, one can confirm the application of pathos in appealing to the audience's emotions concerning health matters. The use of pathos is also well defined by a phrase written in blocks that capture the audience attention upon the first glace on the Planned Parenthood website “Better Health. Stronger Future”. Though a simple heading, the phrase carries a compelling message that the audience is equipped with within the shortest time possible upon visiting this site. It beats the sense to argue that the website directly plays with the psychology of the target audience, who will automatically wish to learn more about this great site based on the message's impact in blocked letters. Having carried away the target audience's emotions, it remains evident that the urge to dig deeper and learn more about the site owners' services and products will remain defined. Logo appeal employs logic and facts in expressing the author's potentials in capturing the target audience's undivided attention. Such an approach enhances the delivery of the message/text in the most intended manner possible. Therefore, it is imperative to define the image of the smiling lady seen upon opening the site as clear facts of the benefits associated with better health. A smile signifies happiness, peace of mind and body, joy, among other factors that can be closely associated with good/better health. Such an image on the site proves the sites developers’ ability to employ logos and pathos to advertise the service/products of the Planned Parenthood Association. Logically, the audience will reason and attribute the beauty that the imaged lady has to...