Uncover Your Unique Brand: Reflection and Assessment for Personal Branding Success

Abstract

Developing a Personal Brand Begins by knowing yourself and deciding what parts of your story you want to share with the world: This will be your Milestone 1 Personal Brand Statement “This is the way you want yourself to be perceived by others and also how you want to live your professional and personal life” --Neil Patel and Aaron Agius “The Complete Guide to Building Your Personal Brand” Reflection. Answer the following prompts to think identify your strengths, values and interests: I am passionate about… My top five values are… I am good at…. 3-4 keywords that describe me are…. People seek my help to… My co-workers, boss, teachers, friends, and/or family describe me as… People benefit from a relationship with me because… The following aspects of my culture, background, upbringing, family life have defined my character and brought me where I am today… Research. Take the Focus 2 Career assessments and answer questions a and b, synthesizing your results: Focus 2 Career Instructions Go to the Focus 2 Career portal Click on “Register” and create an account using your NLU email. (You will use this email and password to access the site in the future). If the portal asks for an access code, enter “career bridge” (note there is a space between the words). Click on and complete each of the five self-assessments on the main dashboard. Review your results at the end of each assessment and consider whether these results support or challenge ideas you have of yourself. Questions A & B: Synthesize Your Results How do your Focus 2 Career assessment results support or contradict the answers you provided to the prompts in the reflection section? What did Focus 2 Career get right about you? What did it get wrong? Where did the results surprise you? 3. Results: What Sets Me Apart? Reflect on your learnings from your reflection and research. Create one or two sentences that explain what is unique about you. ___________________________________________________________________________ 1. Use Focus 2 Career to Explore Career Options Instructions Go to the Focus 2 Career portal Sign in using your nlu email and previously established password If the portal asks for an access code, enter “career bridge” (note there is a space between the words) Click on “Combine Assessments” under the five assessments you completed in Module 1 and see what kinds of jobs your assessment results point to. Scroll below the Assessment section of the dashboard to “Explore the possibilities” Click on “What Can I do with a major in...at National Louis University” Note: This section is specifically tailored to majors at NLU Click on a major you are considering. This should have “Bach” next to it, which indicates that NLU offers a bachelor degree in this program area. When you click on the major, you will see a list of potential...