Improving Healthcare Access Through Telehealth: Insights from Patient Preferences

Abstract

Marketing Consultant Discussion State the organization’s industry or purpose: The healthcare industry- there are a lot of deficits in attending the vulnerable patients thus the need to come up with accessible and affordable products and services to satisfying the unreached targets. Identify the product or service selected for conducting survey: Tele-health services State the problem that the service will solve: Tele-health services will solve the remote healthcare access problem. It is imperative to note that not all people are able to make physical visits to healthcare facilities thus the need to come up with services that can remedy their unavailability. With telemedicine services, such a population will enjoy healthcare services and products at their convenience. Explain what the organization wants to learn about the service from the survey: Due to technological advancements and the growth of virtual healthcare consultations, telehealth services have gained significant popularity. To his effect conducting survey on this product can help understand patient’s references regarding remote healthcare access as well as the overall demand of these telehealth services as a remedy to the unreached patients. Explain how and where you determined your sample population and why your sample choice will get the needed data: Started with a defined research objective whereby I considered the insights to gather like patients, preferences satisfaction levels and demographics of users. While identifying the telehealth service users I considered people who have the potential to use this service based on age, geographic location, and health condition among other demographics. I then created a sampling frame which included a description of the sample population I wished for the study based on specific health conditions, area of residence among other factor. I then employed random sampling to get the right sample and certain they will get the data as vulnerable to the...