Disrupting the Distilling Industry: Bespoken Spirits Case Analysis

Abstract

GUIDELINES FOR INDIVIDUAL-LEVEL CASE COMPETITION REPORT BUS 498 Spring 2022 Case for the Case Competition: Bespoken Spirits: Disrupting Distilling To identify your work, please include the following at the top of your report: - full name - G number [University] Please prepare a report (500-1000 words) on the case assigned for the Case Competition this semester by addressing the following: Identify the main problem that needs to be addressed by the management team. Make use of relevant theoretical concepts from the course in defining the problem. Recommend a strategy that best addresses the problem. Use an outline form and specify strategic objectives followed by relevant tactics. (Note that your recommended strategy may include changes in corporate, business, and functional strategies as deemed necessary) Discuss the reasons why you believe your recommended strategy will solve the problem identified. Make use of relevant theoretical concepts from the course to support of your position. Describe any ethical issues that are addressed in this case. How could this impact strategy chosen? As you prepare your write up, please visit Mason’s library (online or on campus) and identify at least three reference sources that would be helpful for examining the main problem and its likely solution. Important reminders: 1) This is an individual-level assignment. 2) Everyone in the group must complete and upload the individual-level Case Competition report before the group starts working on the group-level, in-class Case Competition presentation. 3) Failure to turn in a satisfactory individual-level Case Competition report will result in getting a score of zero for the group-level, in-class Case Competition presentation for the individual concerned. 4) The report should not exceed 1000 words.