Harnessing Harleys Iconic Legacy: Strategic Resources and Capabilities

Abstract

Module 2 Exercise 2 Task 1: List all of Harley-Davidson’s strategic RESOURCES that you can identify from the case. There are over ten…. can you identify them all… Worldwide reputation as an iconic lifestyle brand. Unique design consistent for over 100 years and its Recognition capacity by sight and sound. Iconic brand logo Patents and design trademarks Manufacturing facilities include four in the United States and others in Brazil, Thailand, India, and Australia. Parts, accessories, and apparel represent over 20% of the firm’s revenue Merchandise revenue- licensing operations through which thousands of third-party manufacturers contract to pay royalties on selling a wide range of clothing, collectibles, and other general merchandise. New technology- Recent product development focused on electric on-road motorcycles and models featuring sleek, performance designs rather than the traditional super-heavy, large-engine cruiser and touring models. Positive internal culture and a valuable image for product and lifestyle. 1,500 franchise dealerships Harley-Davidson University and Retail Environments Group. Harley-Davidson Financial Services (HFDS). Online Store. Rapport with other companies, e.g., Eagle Rider. Reputation as a Great American Company. Task 2: List all of Harley-Davidson’s strategic CAPABILITIES that you can identify from the case. There are over ten…. can you identify them all… Ability to maintain traditional product categories and loyal followers. Capacity to evolve and innovate towards a changing future. Ability to produce and assemble products. Ability to lower costs and align with demand. It represents values of individuality, independence, adventure, and freedom. It provides a platform for sportier performance bikes, new electric models, and even electric bicycles. The capacity to protect and promote the value base of Harley’s many product patents and design trademarks is a major activity. It portrays a steady production scheduling and inventory planning based on a rapid response, flexible system to keep inventories low but allow for surges in demand to be met. It emphasizes a culture of openness, employee involvement, and team-based work, and its internal culture and labor relations have been a source of strength and stability. It has established longstanding, collaborative relationships with key suppliers and their effective collective bargaining and labor relations (roughly 40% of Harley’s 5300 employees are members of a union). It can sell on a wholesale basis. Through Harley-Davidson University, they train thousands of retail personnel yearly. Ability to create high-quality merchandising through their Retail Environments Group. It has expanded its online business through online stores where customers can shop for and purchase parts, accessories, apparel, and other merchandise. It is loyal to creating active social...