Harley-Davidsons Strategic Assets: Powering Its Competitive Advantage

Module 2 Exercise 2: Analyzing Resource and Capabilities – The Sources of a Firm’s Competitive advantage 10 points Submit in Sakai Assignments no later than 10 pm 9/26 Read the following mini-case. Address the tasks below with a brief Word document. Do not write a large report or one long paragraph; write “Task 1” followed by your answer, “Task 2” followed by your answer etc. Include your name And Module 2 Exercise 1 at the top. Task 1: List all of Harley-Davidson’s strategic RESOURCES that you can identify from the case. There are over ten….can you identify them all… Task 2: List all of Harley-Davidson’s strategic CAPABILITIES that you can identify from the case. There are over ten….can you identify them all… Task 3: Considering BOTH of your lists above, which FIVE strategic assets do you believe are the most valuable sources of Harley-Davidson’s competitive advantage. List these five. Task 4: Create and show a rate rank matrix like the examples in the video. Create this using either the table function within Word or using Excel and then inserting the spreadsheet into the Word document for your submission. Use the evaluation method with the VRI criteria and show your ratings and results. Task 5: Identify which strategic asset you believe is the MOST valuable. Write a short paragraph arguing why you make this conclusion (revisit good argument structure and process from Module 1). ------------------------------------------------------------------------------------------------------------ Harley-Davidson in 2020: Can the Keep Their Engine Roaring? Harley-Davidson (Harley) has been the worldwide leader in super heavyweight on-road moto