Cultivating Customer Trust and Loyalty Through Innovation: Easy Chairs Path to Financial Sustainability

Abstract

BMGT Week Five Rough Draft on Customer-Driven Innovation Executive Summary Financial sustainability serves as a potential competitive advantage that differentiates an organization from the others (Week 5 Reading, 2021). It is interesting to acknowledge that managers play an essential role in ensuring a customer-oriented approach to enhance the financial sustainability process. For this reason, the need to have a manager who understands the relevance of customer satisfaction while managing an organization is the key to ensuring Easy Chairs maneuver in the global markets. Being innovative and creative in Easy Chair online operations will revive and maintain the customer urge for this great organization's products at current and in the future. It is also imperative to note that innovation comes with the introduction of new products in the markets and remains defined by the development of new ideas to address and solve customer issues/problems. To this effect, design thinking will serve as a practical approach to related organizational problems that Easy Chair experiences regarding fears of losing their customers' loyalty. The customer remains the main boss in an organization, which calls for customer cultivation as Easy Chair continues to venture into the online global markets. Cultivating customers is best realized by forming intimate contact with them and their employees to understand their business and problems. Since Easy Chair can no longer manage to contact each of its globally growing customers physically, it should employ other approaches to ensure defined relationships with its global customers. Upon implementing practical strategies that can enhance customer relationships, Easy Chair will achieve customer trust and loyalty. The organization fears its hampering due to limited physical contact with the global customers. Communication serves as an active approach through which Easy Chair customers will feel and remain engaged and updated on all services and products of Easy Chair. Exceeding expectations play a significant role in ensuring that customers find value for their money upon purchasing a product (Week 5 Reading, 2021). Easy Chair must promise the customers that their products have value additions through creativity and innovations to allow for a lasting relationship with them (Agbor, 2008). Connecting is best expressed through communication to understand the customer’s needs to formulate solutions introduction of satisfying products at all times. Showing appreciation best defines the worth of a customer excellently. Easy Chair can gain a lasting relationship with its global customers to appreciate and acknowledge its value upon purchase or any engagement therein with the clients. Such an approach can enhance brand marketing across the globe, which improves the realization of a strong financial base for this organization and serves as a potential competitive edge that can improve Easy Chair's success in venturing and shining in the global markets. It is interesting to note that cultivating international customers can add more benefits for Easy Chair since different customers come with other ideas and preferences that enhance the realization of innovative products in this great organization. On another account, since diversified customers differ in languages and culture, the need for a defined cultural intelligence is the key to ensuring every customer feels appreciated and worthwhile engaging with this organization. Having dealt with United States customers for a long time makes Easy Chair management challenges to enhance a diverse customer base. Looking at Japan and South-Korea, it becomes clear that the two countries' customers...