Boost Your Business with a Targeted Facebook Ad: A B2B Sales Script

Abstract

Sales Script: Broadcasting and Multimedia B2B Facebook Ad Step 1: PROspect for Qualified Customers Voicemail: Good afternoon, [prospect name], this is Robert with the Blue Waves. Jonathan with [organization name] gave me your name and said you may have some interest in a Facebook ad with us. I have some ideas for you that I think would be great for your business. I was wondering if there was a good time for us to meet next week. You can my direct line at [phone]. Again, this is Robert with the Blue Waves, and you can reach me at [phone]. I look forward to talking to you soon. Prospect picks up: Hello, [prospect name], this is Robert with the Johnstown Blue Waves. How are you doing? Jonathan Raines with [organization name] mentioned to me that you may have some interest in a Facebook ad with us. Is there a good time in the next week where I could sit down and talk with you in more detail about this opportunity? The ultimate goal of your phone call is to set up a face-to-face meeting. Potential Objections “No time to meet” objection: I appreciate your busy schedule and can relate to you because I am busy as well. Is there a better time, perhaps the following week, when we could meet? “Not interested” objection: I appreciate your feedback. Before I let you go, I want to understand why you are not interested. Can you tell me your primary concerns at this point? “Now is not a good time” objection: No worries. When is the best time to call you? (Find out their information and then repeat back to the prospect the time you will call). Thanks, [prospect name], I appreciate this information. I will call you back at this number on [day], [date], at [time]. I look forward to speaking with you then. ______________________________________________________________________________ Step 2: PRObe for Information Face-to-Face Meeting [Prospect’s name], thanks so much for taking some time today to meet with me. As we discussed over the phone, Jonathan Raines with [organization name] mentioned to me that you could really benefit from placing a Facebook ad with us. I think this is a great idea, and I am happy to provide you with this information. But first I would like to find out more about what your goals are for broadcasting or multimedia. Can you talk to me a little bit about what you have done in the...