The Rise of Pigs R Us: From Humble Beginnings to American Expansion

PIGS R US   History Pigs R Us (PRU) started in 1864 in the small town of Shipley, England, with the purchase of a crate of oranges. Founder George Morris grew up in poverty, a chimney sweep by trade. In 1864, at the age of 39, he and his wife received a small inheritance about sixty English Pounds. After paying their debts, they were left with just a tiny sum, with which George purchased a small parcel of oranges from a canal boat. He quickly took his fruit to the local open-air street markets, and from this small beginning George Morris became a thriving fruit merchant. The business thrived and soon became the Morris Wholesale Food Company having moved to Liverpool for the expansion. Having two sons Morris encouraged them both to take over the business. In 1884 the oldest son Joseph Morris began to work with his father and five years later, after leaving Oxford, his youngest son John entered the business as well. The competition between the boys for control of the operations began to take a toll on George. Hoping to retire soon and have the business grow George leapt at the opportunity to open an American branch when his younger son John came to him with the idea. John had heard that one of their imported ham vendors was opting to sell his company. Located in a small Virginia town of Littlefield the company was a successful meat exporter and growing meat supplier to American customers. Specializing in pork products, Littlefield hams began exporting their cured hams to England as a specialty food. Morris and Sons had picked the brand up to sell to places like Harrods and Fortnum and Mason, high end food purveyors because of its unique smoke f