Analyzing Microsofts Global IMC Strategy: Driving Brand Visibility Across Platforms

Integrated Marketing Communication (IMC) Campaign: Microsoft Janeth Demming The University of Arizona Global Campus Instructor’s Name BUS622 Week Five 7/10/23 Microsoft Global IMC strategy Companies across the globe have definite plans in improving their brand image, sales, revenue, and a sustainable competitive advantage. Integrated Marketing Communication (IMC) is an ideal tool used by these companies to create a favorable marketing mix for their customers. The IMC describes the marketing, advertising, and sales tools to be used in the campaigns. IMC entails a combination of both traditional and digital communications that suit its target audience building robust brand-customer relations. The IMC campaign for Microsoft is Global Advertising. Advertising entails a form of paid or sponsored, communicated in a non-personal way through mass media (Keegan &Green). Global advertising is designed to conform to the suitability of the world. Microsoft Advertising provides digital marketing solutions like search engine marketing, video ads, streaming TV ads, and retail advertising (SEM with Microsoft Advertising, n.d.). Microsoft’s Campaigns Across Different Types of Media Search engine advertising This is a digital marketing strategy that entails paid advertising where businesses pay Google to show their adverts in the search results. This enables a company’s content to rank higher in the competitive crowded traffic on the internet. The figure below shows an example of a search engine advert. In the mid of searching on athletic performance and appeal, Microsoft Dynamic 365 appears at the edge as an ad. Link: https://about.ads.microsoft.com/en-us/solutions/microsoft-audience-network TV Presented in CNN business, Microsoft continues to advertise AI, to make both Bing and ChatGPT smarter, more intuitive, an