BADM 498 Research Proposal

Research Proposal The Impact of Artificial Intelligence on Retail Businesses in the Bahamas Prepared For: BADM 498, Fall 2025 Prepared By: Akil Deveaux Date: November 30, 2025 INTRODUCTION Artificial intelligence (AI) is transforming how businesses interact with their customers and affect service delivery in the retail industry. The technology has provided tools that make it easier for organizations to automate key processes and improve customers’ satisfaction. Business leaders in the retail sector in the Bahamas have to embrace the changes in technology and how they impact consumer experiences to align their organizations with developments in the industry (Orengo-Serra, 2024). A key feature in the technology age is the capacity of organizations to collect, analyze, and use data to make business decisions. AI offers retailers access to data on consumer purchasing patterns and improves the tracking of inventory to enhance decision-making processes. Consequently, it is critical for retailers in the Bahamas to consider how AI is changing the business environment in the Caribbean and globally through optimization, cost management, and supply chain management (Charles, 2025). With the AI technology transforming the business environment through efficiency and improved service delivery, retail businesses in the Bahamas should consider the impact it has on their operations. Technology presents opportunities for businesses in the Bahamas to enhance operations at different points of the supply chain. AI tools have made it possible for organizations in the retail sector to personalize marketing using data to manage customer engagement (Charles, 2025). Marketers in the retail sector have a