NBA Website Evaluation: Analyzing Persuasive Appeals and Audience Engagement

Name: Institutional Affiliations: Date: Website Evaluation www.nba.com is a sports advertising site that keeps its audience updated on any basketball news. It is an exciting site that details information on NBA season ranging from the current season, competition, or edition in the years of consideration, for instance, 2020-2021. Besides the essential information regarding the anticipated season, the site also offers its audience great information on the origin of the Basket Ball Association, citing its officials as a key to understanding its managerial approaches. Based on the site, it is clear that the National Basketball Association has a long history since its incorporation on June 6th, 1946. In New York City, U.S. Adam Silver remains the NBA commissioner whose influence ensures the entire association's success is well defined. The essay will provide a detailed evaluation of the NBA site to offer a clear understanding of the employed rhetoric appeals that drive its target audience to the site's interest. Pathos serves as the significant persuasi