Segmenting and Targeting Microwavable Rice Bowl Customers

Name Institutional Affiliations Date Segmentation Exercise STP involves breaking down markets into groups of potential customers, targeting such customers, and positioning brands to suit such targets beyond reasonable doubts. If applied properly, STP proves a potential competitive advantage for the business. The current case scenario introduces a unique brand with different targets customers whose preferences, tastes, and purchasing potentials may differ immensely. However, to ensure the success of the