Unleashing Bespoken Spirits Potential: A Dual Approach to Innovation and Profitability

Student’s Name: Instructor’s Name: Course: Date: Bespoken Spirits Case Analysis Problem Identification As most startups, Bespoken Spirits faces the problem of determining the most ideal business model to meet their long-term goals. Whiskey distillers have used the same method for distillation where the color, taste, and the quality of the end product is determined by the ageing process (Brecht 6). The organizations in the industry have attempted to use alternative methods but failed to develop technologies for products that meet the consumers’ product need. For Bespoken Spirits, the success in their ACTivationTM Technology implies that the company has to decide on how best to use the resource to generate profits. The success of their technology and access to funding means that they have to decide on the way forward for the company. With the current resources, the company can begin producing whiskey but it has a greater long-term goal to become a multi-billion-dollar organization. The first option for the organization is to invest in developing its unique products and building its brand based on the available technologies. Entry into the business to consumer type of model would allow the organization comple