Optimizing Hospital Websites: A Comprehensive Evaluation

Name: Institutional Affiliations: Date: Evaluation of Hospital Websites Introduction Websites serve as potential platforms that turn their visitors into prospects by properly analyzing the users that visit them, addressing their needs, and giving them clear remedies to the noted needs. Such a simple definition defines the need for an informative website that communicates about a brand to its target audience. A well-designed informative website helps establish a business by adding credibility to the business and strengthening its brand, which serves as a potential competitive advantage. Such insights define why hospitals should have a professional website whose ability to market their brand is not questioned. Since the relevance of a website in marketing extends to every aspect of an organization's marketing strategy, a successful hospital must determine the most appealing information to include in their website. To succeed in the modern competitive markets, hospitals must design websites that speak aloud on their behalf to the larger internet population whose urge to use technology remains well defined. If a website is not informative, its role in marketing the hospital brand remains hampered, which calls for proper considerations. To this effect, this report aims at analyzing various hospital websites to assess their credibility levels in marketing such hospital brands. John Hopkins Hospital John Hopkins Hospital serves as a non-profit academic medical center in Baltimore, Maryland. It is a medical facility that has set clear healthcare standards in patient care, research, and education as outlined on its website. John Hopkins Hospital's website proves appealing with a single glance on it from any interested user. A clear picture of five medical practitioners is well displayed on this hospital's website with an appealing title across them stating "COMMUNITY CARE. WORLD-WIDE HEALING." Even without further details on such a website, one can argue that it is appealing, enhancing its users' urge to learn more about the content within it till the end. Covid-19 vaccine update tells the user that this hospital offers this pandemic vaccination to all its eligible pa