Navigating Marketing Team Conflicts: Aligning Goals for Success

Analyzing a Conflict Scenario Joey Buckley Ottawa University Intro to Human Communication 21/04/2024 Analyzing a Conflict Scenario Conflict resolution is a significant factor affecting how people live and work together in the same environment. A conflict between the marketing manager and the social media marketing team leader threatened to affect the level of cooperation between the two parties. The team leader was unsatisfied with the limited consultation prior to changes that affected the dynamics of his team. Consequently, the organization experienced a conflict in the marketing department with the manager having significant power over the team leader. While the interests of the parties were aligned, each wanted the plan they had having dominance in the changes that the company would adopt (Hocker & Wilmot, 2018). The control of emotions among the team members led to the parties reaching an agreement that would benefit the marketing department and the team. While there were power differences that caused emotions during the conflict between the marketing manager and the social media marketing team leader, the negotiation between the parties led to forgiveness and reconciliation for the benefits of the team. Conflict Analysis I. Nature of the Conflict The triggering event of the conflict was the introduction of a new plan for my marketing team by the manager at my previous organization. The team leader, had the responsibility of implementing the requirements of the marketing manager that she felt would have radical and positive effects on the marketing team. The manager was frequently detached from the activities of the team as she oversaw the greater marketing operations at the company. On the other hand, the social media team leader was responsible for the activities of our team that promoted the profile of the company to potential consumers (Hocker & Wilmot, 2018). The manager assumed that the plan she wanted to implement would have drastic benefits that would facilitate the company’s overall growth. On the other hand, the social media marketing team leader assumed that the manager would consult him before making the changes that would affect the team. He felt that the new plan would be incompatible with the dynam